Anamorphic Displays
STARHUB DEVICE DOLLARS ION ORCHARD ANAMORPHIC
Client: StarHub Cable Vision Ltd
Sparky and the Hubling are back in action, bringing new energy to StarHub’s latest anamorphic installation at ION Orchard. Designed to play with space and perspective, the experience transforms a transitional basement walkway into an immersive visual environment. Six pillars, fully wrapped with 360° LED screens, are seamlessly connected to form a single, continuous canvas—turning what was once a simple passageway into the vibrant StarHub world.
A significant part of the creative and technical process focused on how each screen interacts, ensuring smooth transitions and visual continuity across all surfaces. Every angle was carefully considered so that content flows naturally from one pillar to the next, delivering a cohesive and engaging experience for viewers moving through the space.
Building on the “We Got You” data roaming campaign, this next chapter introduces DeviceDollars—StarHub’s new reward concept that encourages users to collect and save towards their next phone upgrade. Sparky and the Hubling return as familiar guides, bringing personality and storytelling into the environment while helping communicate the campaign message.
The result is a bold fusion of narrative, design, and technology—creating a dynamic, large-scale installation that captures attention and invites audiences into an interconnected digital world.
