
Immersive Content
ASIA TECH X SINGAPORE 2023
Client: Infocomm Media Development Authority (IMDA) and Pico Art International
Commissioned by: Our Artists' work at Vividthree
IMDA and Informa Tech proudly present the return of Asia Tech x Singapore, the region’s flagship technology event. ATxSG offers a rich platform for exploring the intersections of technology, society, and the digital economy, providing attendees with thought-provoking discussions, practical insights, and exceptional networking opportunities.
For this edition, our team was commissioned to create immersive exhibition content that brought ATxSG to life. From large-scale projection installations to interactive screens across the exhibition halls, we designed visuals that captured the energy and innovation of the event. Using 3D animation, VFX, and motion graphics, we translated complex tech concepts into engaging, easy-to-understand visual narratives for a diverse audience of tech leaders, practitioners, government officials, and startups.
Set builds were executed in collaboration with Pico Art, ensuring that every installation harmonized with the physical environment and facilitated a seamless experiential journey. Visitors could engage with content that highlighted emerging technologies, smart solutions, and regional innovations, creating a fully immersive experience.
Through careful curation of visuals, dynamic storytelling, and technical execution, the exhibition content elevated ATxSG beyond a conventional trade show, making it an interactive, educational, and memorable experience. The project demonstrates how experiential media and creative design can effectively communicate innovation and inspire audiences at large-scale technology events.













