The Biore Micellar Cleansing Water campaign, produced in collaboration with +65, features a full 3D animation that brings the product’s cleansing power to life. Designed as a visually engaging product showcase, the animation highlights how the formula lifts dirt, oil, and makeup while soothing sensitive skin, leaving it fresh, clean, and clear without irritation. Working with +65 on creative direction ensured the animation effectively communicates both efficacy and Biore’s brand values.

Through 3D motion design and 3D VFX, dynamic molecular visuals illustrate the cleansing action in vivid detail. Animated particles represent impurities being attracted and removed by micellar molecules, while smooth camera movements and close-ups highlight the precision and gentle effectiveness of the formula. Subtle lighting, reflections, and textures enhance the liquid’s clarity, reinforcing the sense of purity and freshness that Biore embodies.

The collaboration between the production team and +65 ensures a balance of educational storytelling and aspirational aesthetics. 3D VFX emphasize how the formula interacts with impurities while protecting and soothing skin, creating an immersive and memorable visual experience.

Through meticulous 3D motion design and creative guidance from +65, the campaign positions Biore Micellar Cleansing Water as a scientifically effective and gentle solution, delivering a visually compelling showcase that resonates with consumers and highlights the product’s key benefits.