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DISNEY CRUISE LINE FAHRENHEITT 88 ANAMORPHIC

Anamorphic Displays

DISNEY CRUISE LINE FAHRENHEITT 88 ANAMORPHIC

Agency: Leo Burnett Singapore
Client: Disney Cruise Line (Magical Cruise Company, Limited)

Disney Cruise Line’s regional promotion enters its second phase with a captivating visual takeover of the Fahrenheit 88 big screen, bringing the magic of Disney at sea into the heart of the city. Wowfx Studios collaborated on this immersive campaign, combining anamorphic screen techniques, 3D animation, and visual effects to create a cinematic experience that captivates audiences and highlights the adventure onboard.

The campaign showcases three key onboard zones that define the Disney Cruise experience. The royal Town Square immerses viewers in elegance and enchantment, where detailed 3D environments and visual effects enhance the sense of scale and magic. The heroic Marvel Landing lets audiences experience action and excitement alongside their favorite superheroes, with dynamic animation and composited effects emphasizing boldness and energy. Finally, the playful Toy Story Place delights all ages, using vibrant motion graphics, 3D animation, and visual effects to capture creativity, fun, and imagination.

Wowfx Studios oversaw the full production, including shooting, post production, and motion design, ensuring every frame leveraged anamorphic projection to maximize impact on the large-scale screen. The final deliverables provide an immersive, visually striking experience that draws audiences into the adventure, inspiring them to explore the wonders of Disney Cruise Line and discover the magic waiting onboard.

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