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Immersive Content
DISNEY CRUISE LINE SHANGHAI HONGQIAO AIRPORT
Client: Disney Cruise Line (Magical Cruise Company, Limited)
Disney Cruise Line partnered with Ctrip China to promote its Singapore launch through an extraordinary 1,800m² LED installation at Shanghai Hongqiao Airport, one of the busiest travel hubs in the country. The immersive giant screen showcased the scale and magic of the Disney Cruise ship, giving travelers a captivating preview of its world-class entertainment and experiences. This collaboration not only highlighted Disney Cruise Line’s expansion into Singapore but also leveraged Trip.com’s reach to engage millions of international passengers passing through the airport.
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