Disney Cruise Line partnered with Ctrip China to promote its Singapore launch through an extraordinary 1,800m² LED installation at Shanghai Hongqiao Airport, one of the busiest travel hubs in the country. Wowfx Studios contributed as a service provider, delivering high-quality immersive content that brought the Disney Cruise ship to life for millions of international travelers passing through the airport.

Our team produced 3D animation, motion graphics, and post-production elements that showcased the ship’s world-class entertainment and onboard experiences. Each sequence highlighted key areas of the cruise, from immersive themed zones and dining experiences to interactive attractions for families and children. The large-scale LED format required precise attention to scale, motion, and composition to create a seamless, immersive viewing experience that captured the imagination of travelers.

Wowfx Studios worked closely with the agency and creative team, ensuring our production and animation services integrated smoothly into the overall installation. The project demonstrated how technical expertise and high-quality visual content can enhance large-format displays, delivering cinematic storytelling at scale. By combining 3D animation and immersive content, the installation left a memorable impression on audiences, amplifying Disney Cruise Line’s Singapore launch and engaging travelers from around the world.