
Anamorphic Displays
DISNEY CRUISE LINE SINGAPORE HEEREN 3D ANAMORPHIC SCREEN
Agency: Leo Burnett Singapore
Client: Disney Cruise Line (Magical Cruise Company, Limited)
Experience the magic of Disney Cruise Line like never before with its first-ever anamorphic display at The Heeren on Orchard Road, Singapore. This stunning 3D installation brings beloved Disney characters Mickey and Minnie to life, capturing the hearts of everyone who passes by. With playful animation and vibrant visual effects, the display invites viewers to wave at the characters, creating an engaging and interactive experience for both young and old.
The teaser of the upcoming Disney Adventure cruise ship is seamlessly integrated into the display, offering a glimpse of the wonder and excitement that awaits on board. Dynamic 3D animation and cinematic motion design bring the ship to life, floating and sailing through whimsical scenes that spark curiosity and delight. Passersby are drawn into a world where Disney storytelling meets cutting-edge technology, making the cityscape feel a little more magical.
Our team handled the full production process, including concept development, 3D animation, visual effects, and post production. Color grading, editing, and motion refinement ensured that each character and scene popped in stunning detail on the anamorphic screen. This landmark display showcases how Disney Cruise Line continues to inspire imagination, inviting audiences to dream big, interact, and experience the joy of Disney in an entirely new way.


