Disney Cruise Line celebrates the launch of its first cruise ship Adventure in Singapore with a striking anamorphic display in Malaysia. Utilizing a seamless link-screen technique between Pavilion Kuala Lumpur and Fahrenheit 88, the campaign marks the first phase of promotion in the region. This innovative visual experience highlights the grandeur of the new cruise ship while featuring iconic characters from Toy Story, Iron Man, and Frozen, capturing the imagination of audiences and showcasing Disney’s signature blend of magic and adventure.

The 3D animation and visual effects bring the characters and cruise ship to life, creating an immersive and interactive experience for viewers. Passersby are drawn into the spectacle as the ship sails across the linked screens, with beloved Disney characters engaging with the audience and adding a playful, dynamic element to the display. The project combines meticulous filming, motion design, and post production techniques to ensure every frame is polished and visually captivating.

Our team oversaw the production from concept to execution, handling animation, compositing, color grading, and fine-tuning the visual storytelling. The campaign successfully merges technology and imagination, delivering a memorable experience that resonates with both families and Disney enthusiasts. This landmark promotion reinforces Disney Cruise Line’s commitment to wonder, excitement, and storytelling that transcends traditional boundaries.