For the launch of Disney+ Hotstar in Malaysia, we collaborated closely with the Disney+ SEA creative team to produce a standout visual experience highlighting the platform’s four brand pillars: Disney Favourites, Marvel Super Heroes, Disney+ Originals, and Malaysian Hits.

The project featured an anamorphic screen design with immersive pop-out elements, creating a sense of depth and interactivity that captivated audiences on-site at Pavilion KL and CuBig KLCC Junction in the heart of Kuala Lumpur. Using 3D animation and visual effects, each pillar was brought to life with dynamic movements, striking textures, and vibrant colors, giving viewers a sense of stepping directly into the worlds of Disney, Marvel, and local favourites.

Pop-up style sequences and subtle camera sweeps guided the audience through each brand pillar, ensuring that the storytelling remained engaging and visually compelling. Post-production refinements, including compositing, color grading, and particle effects, enhanced the immersive feel, creating a polished and cinematic display.

The final piece successfully merged creativity, technology, and brand storytelling, making it an eye-catching centerpiece in high-traffic locations. Its unique design and dynamic visuals drove social media buzz, helping the launch go viral and leaving a lasting impression on both Disney+ fans and first-time viewers alike.