To launch Halo Season 2 in South Korea, This Is Tommy commissioned us to work on the deliverables for a bold Out-of-Home campaign in collaboration with Paramount+ and TVING. The streets of Seoul, especially COEX Mall, were transformed into an immersive battleground featuring custom builds, striking anamorphic displays, and interactive on-ground elements that brought the Halo universe to life.

We produced 3D animation, visual effects, and popout visuals to ensure every aspect of the activation captured the intensity and scale of the Halo universe. Life-size Spartan models, dynamic graphics, and detailed environment elements were all crafted to immerse fans in the story of interstellar conflict and heroism.

The campaign seamlessly combined on-ground engagement with captivating visuals, creating an unforgettable experience for both casual passersby and dedicated Halo fans. Attendees could interact with installations, witness action-packed sequences, and feel part of the Halo narrative in a real-world environment.

Our team oversaw the production of all deliverables, from animation and VFX to visual storytelling, ensuring the campaign’s immersive quality was executed flawlessly. This activation demonstrated the power of experiential marketing, merging physical and digital elements to make Halo Season 2’s launch an impactful and memorable event for audiences across Seoul.