
Anamorphic Displays
JIN YE YE CNY 2023: PAVILLION KUALA LUMPUR
Client: Jin Ye Ye Sdn Bhd
Commissioned by: Our Artists' work at Vividthree
Jin Ye Ye and the prosperity rabbits take center stage on towering billboards at Pavilion Kuala Lumpur, casting a radiant glow across the cityscape as we welcome the Year of the Rabbit. This festive celebration symbolizes a time to actively pursue aspirations, embrace new opportunities, and embark on transformative journeys.
Chinese New Year 2023 offers the perfect occasion to infuse the season with themes of growth, positivity, and fulfillment. The imagery of Jin Ye Ye and the prosperity rabbits serves as a vibrant reminder to seize the moment, reach for new heights, and radiate abundance in all endeavors. Their playful presence brings joy and inspiration to everyone who passes by, making the festive displays more than just decorative visuals—they are symbols of hope and motivation for the year ahead.
The billboards at Pavilion KL shine as beacons of celebration, illuminating the city with energy, color, and optimism. They encourage all to embrace the spirit of the Year of the Rabbit, to set intentions, pursue dreams, and welcome new beginnings. As the cityscape comes alive with festive vibrancy, this display invites everyone to celebrate with hearts full of hope, minds open to possibilities, and spirits ready to grow, marking a year of abundant blessings and exciting transformations.
