Celebrate the Year of the Golden Dragon with a spectacular 3D anamorphic campaign at Pavilion KL! Our visuals brought Jin Ye Ye and the majestic Golden Dragon to life on large-scale LED mall screens, creating a stunning popout effect that illuminated the bustling cityscape and captivated passersby. The vibrant animation showcased the dragon in dynamic motion, symbolizing strength, prosperity, and new beginnings, while seamlessly integrating the festive spirit of Chinese New Year 2024.

This immersive campaign encouraged audiences to embrace growth, seize new opportunities, and welcome transformative experiences. The animation was carefully crafted with 3D motion design, bringing depth and energy to every frame. Attention to color, lighting, and motion ensured that the dragon’s scales shimmered, flames flickered, and Jin Ye Ye radiated positivity, creating an unforgettable visual spectacle.

Our team managed the end-to-end production, including concept development, filming, 3D animation, VFX, and post-production. The large-scale LED screens allowed the visuals to engage both shoppers inside Pavilion KL and the wider city audience, making the installation a landmark display for the festive season.

This project exemplifies how creative storytelling, 3D animation, and immersive visual effects can transform Chinese New Year celebrations into a bold, engaging, and visually spectacular experience that resonates with audiences of all ages.