Celebrating the spirit of Chinese New Year 2026, Jin Ye Ye comes to life through an immersive 3D anamorphic visual experience, transforming the iconic Pavilion KL Elite LED Screen into a larger-than-life festive portal.

Designed to captivate urban audiences within Kuala Lumpur’s busiest luxury retail district, the animation blends tradition, prosperity symbolism, and cutting-edge digital illusion into a seamless visual narrative. The content breaks beyond the physical boundaries of the screen, creating the illusion of elements emerging directly into real space, delivering a striking naked-eye 3D experience that stops pedestrians in their tracks.

At the heart of the story, Jin Ye Ye symbolizes fortune, abundance, and celebration, dynamically interacting with festive elements inspired by Chinese New Year heritage. Golden motifs, flowing energy particles, and dimensional transitions amplify the sense of prosperity bursting outward from the screen, embodying the theme of wealth overflowing into the city.

Leveraging advanced anamorphic perspective design, precise architectural alignment, and cinematic motion choreography, the visual was crafted specifically for Pavilion KL’s corner LED geometry, ensuring optimal depth perception from key public viewing angles.

The result is a bold fusion of art, technology, and festive storytelling, turning a commercial LED façade into an unforgettable public spectacle. The installation not only enhances seasonal celebration but also elevates brand presence through high-impact experiential digital content engineered for social sharing and viral engagement.