Experience the ultimate indulgence with Magnum Remix in our latest 3D animation and visual campaign. Towering over the bustling crowds at Raffles City, the giant anamorphic ice cream display immerses passersby in the irresistible world of Magnum Remix, creating a bold and captivating statement that can’t be missed. The vivid visuals and dynamic motion bring the ice cream to life, emphasizing its rich, creamy textures and playful remix elements, engaging viewers and tantalizing their senses.

Beyond Raffles City, the campaign extends to strategically placed bus stop billboards, reaching busy commuters and ensuring the Magnum Remix experience is seen throughout the city. Each billboard was carefully crafted using 3D animation and motion design to maintain the brand’s indulgent appeal, even in smaller formats, while harmonizing with the larger OOH screens to create a cohesive visual identity.

Our team oversaw the entire production, from concept development and filming to post-production, VFX, and compositing. Attention to lighting, color grading, and animation detail ensures that the ice cream’s textures and vibrant colors pop against urban backdrops, even amid highly populated areas.

This campaign demonstrates how Magnum Remix combines innovation, creativity, and visual spectacle to engage audiences, transforming everyday city spaces into immersive, mouth-watering experiences that celebrate indulgence in every moment.