For Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, we produced a groundbreaking anamorphic 3D campaign displayed on the giant LED screen at Pavilion Elite. Spanning 1.37 million square feet and housing over 700 outlets, Pavilion KL provided the perfect canvas for a visually immersive experience that quickly went viral on social media.

The campaign featured a majestic Golden Bull, symbolizing strength, resilience, and prosperity for the Chinese New Year. Through dynamic 3D animation and pop-out visual effects, the bull charged with energy across the screen, metaphorically kicking away Covid-19 and leading audiences into a hopeful and prosperous 2021. Every frame was designed with meticulous attention to lighting, texture, and motion to ensure the creature appeared lifelike and larger-than-life, captivating viewers both on-site and online.

The creative approach combined the spectacle of pop-out animation with seamless anamorphic perspective, giving audiences a sense of depth and interactivity that made the bull feel as though it was stepping out of the screen. Post-production refinements, including color grading, particle effects, and compositing, enhanced the cinematic quality of the visuals.

This campaign not only celebrated the spirit of Chinese New Year but also positioned Pavilion Kuala Lumpur as an innovator in retail marketing, leaving a lasting impression on shoppers and digital audiences alike.

“An icon of strength, the Golden Bull is charging with energy to kick away Covid-19, leading us into a healthy and prosperous 2021.”
– Pavilion Kuala Lumpur Chief Executive Officer(Retail) Datuk Joyce Yap