
Film Production
SAMSONITE TUMI : SUPERIOR QUALITY
Client: Samsonite Brands Pte Ltd
Commissioned by: Vividthree
We embarked on an immersive video production showcasing the meticulous craftsmanship and superior quality of Samsonite Tumi products. Through carefully orchestrated filming and shoot production, our team captured the attention to detail that defines each piece of luggage, highlighting design, engineering, and the innovative materials that make Tumi a symbol of reliability.
The production emphasized the rigorous testing processes each product undergoes, demonstrating durability, resilience, and functionality. From impact tests to water resistance trials, every step of the journey was thoughtfully filmed to convey the brand’s commitment to exacting quality standards. The art department meticulously curated product setups, lighting, and props to highlight design features, finishes, and textures, ensuring a visually compelling presentation.
Enhancing the storytelling, we integrated 3D animation and VFX, illustrating the internal engineering and construction of the luggage, from zippers and handles to reinforced corners and compartments. Motion graphics were employed to emphasize key product specifications, bringing technical details to life in an engaging and accessible way.
Post production included editing, color grading, and compositing, producing a polished, cinematic final video that elevates the showcase. The project captures not only the superior quality and durability of Tumi products but also the artistry and precision that underpin every item, delivering a compelling visual narrative for audiences worldwide.








