Singapore's StarHub GoLocal campaign celebrated the richness of local content across multiple platforms. From compelling dramas to insightful documentaries and engaging lifestyle shows, the initiative showcased the diverse tapestry of Singaporean life and identity.

Seven channel idents were meticulously crafted to highlight icons of Singaporean childhood and heritage, including tear-off calendars, rainbow layered kueh (kueh lapis), kachang puteh, paper balloons, and Singapore flag erasers. Complementary graphic packages animated these elements for Channel U, creating a vibrant, culturally resonant viewing experience.

The campaign’s creativity and attention to cultural detail earned it global recognition: Finalist for Best Promotion Open & ID at the New York Film Festival 2017, and Silver for Best Use of Design at PromaxBDA Art Direction & Design. This award-winning project stands as a benchmark for celebrating local storytelling through design and broadcast innovation.


Award

New York Film Festival 2017
Best Promotion Open & ID
Finalist

PromaxBDA Art Direction & Design 2017
Best Use of Design
Silver