
3D Animation
STARHUB HUBSPORTS 1 REVAMP
Client: StarHub Cable Vision Ltd
Commissioned by: Our Artists' work at Vividthree
SuperSports 1 (StarHub TV Channel 201) is a key offering within StarHub’s newly curated Sports Group, designed to deliver a refreshed and dynamic viewing experience for modern audiences. Built around an ethos that is energetic, youthful, and daring, the channel captures the spirit of movement, competition, and adrenaline across a diverse range of sporting content.
SuperSports 1 will feature an exciting mix of disciplines, including tennis, badminton, and extreme sports, catering to viewers who seek both precision-driven performance and high-intensity action. Audiences can look forward to premium coverage of globally recognised tournaments such as the Association of Tennis Professionals (ATP) Tour, the Badminton World Federation (BWF) SuperSeries, as well as prestigious Grand Slam events like the French Open and the US Open.
Visually, the channel identity is brought to life through striking close-up 3D CGI elements, where detailed animation and finely crafted 3D models create a bold and immersive aesthetic. These visual treatments emphasise motion, texture, and energy, reinforcing the channel’s contemporary edge while enhancing the overall viewing experience with a sense of depth, intensity, and innovation.
