For StarHub’s “We Got You” campaign, Wowfx Studios produced an anamorphic projection at Heeren designed to showcase worry-free connectivity powered by StarHub’s new Unlimited 5G+ plan. The project aimed to bring the campaign’s playful and engaging concept to life, highlighting how StarHub enables seamless communication and connectivity across multiple destinations. Central to the story are the Hublings, invisible sidekicks who assist users in navigating daily life and travel without obstacles. Their presence emphasizes that StarHub’s technology quietly supports customers, allowing them to be the real heroes of their own experiences.

The film also features Sparky, a charming mascot who dons hats from different countries, visually reinforcing the global reach and versatility of the Unlimited 5G+ plan. Our team meticulously planned the shoot, camera angles, lighting, and projections to ensure the anamorphic visuals aligned perfectly with the urban environment, creating an immersive and memorable experience for audiences.

In post-production, Wowfx Studios enhanced the footage with precise editing, compositing, and motion graphics, ensuring the Hublings and Sparky were seamlessly integrated and the overall visual storytelling remained dynamic and engaging. The final deliverables were optimized for both web and social media, delivering a compelling and playful narrative that communicated StarHub’s brand promise and elevated the campaign experience across all platforms.