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STARLIVE CNY MUSIC VIDEO

AI Visual Production

STARLIVE CNY MUSIC VIDEO

Client: Starlive Singapore

StarLive CNY Music Video 明星直播台 is a festive production that blends technology and storytelling, with much of the visuals—backgrounds and backdrops—generated using AI. The video brings together a vibrant lineup of livestreamers, all joining in to sing and celebrate the Chinese New Year spirit. Beyond the festive energy, it offers a lighthearted yet honest glimpse into the challenges of livestream selling, highlighting the effort, pressure, and unpredictability behind the scenes. Through humor and relatable moments, the music video captures both the glamour and the grit of the livestream industry in an engaging and entertaining way.

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