Industry Insights

Artificial intelligence has moved very quickly from being a novelty to becoming a serious part of the creative process. A few years ago, AI-generated video felt strange, broken, and experimental. Today, the results are improving at a speed that is difficult to ignore. Images, motion tests, storyboards, concept frames, and even short cinematic sequences can now be created with just a few well-written prompts. One of the most memorable examples was the 2023 viral video often re